Since 2008, first as an Ontological Coach for C-suite executives and now in my work with couples, partners and individuals, conversations about purpose often emerge. I've written mission statements for my own life for as long as I can remember, using many methods along the way. One has stayed with me since my years as a FranklinCovey trainer: Stephen Covey's personal mission statement, from Habit 2 of The 7 Habits of Highly Effective People, "Begin with the End in Mind." Cove